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The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs.

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Title: The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs.
Authors: Li, He1, Lu, Juan2,3, 1985424202@hnu.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p314, 20p
Database: Applied Science & Technology Source
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  Data: The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs.
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        Value: 10.3390/jtaer20040314
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        Text: English
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        PageCount: 20
        StartPage: 314
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      – TitleFull: The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs.
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              M: 12
              Text: Dec2025
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              Y: 2025
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