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Four shades of avoidance: conceptualising and predicting reactive and preventive dimensions of online political microtargeting avoidance.

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Title: Four shades of avoidance: conceptualising and predicting reactive and preventive dimensions of online political microtargeting avoidance.
Authors: Noetzel, Selina1, selina.noetzel@univie.ac.at, Stubenvoll, Marlis2, Binder, Alice1, Matthes, Jörg1
Source: Behaviour & Information Technology; Jan2026, Vol. 45 Issue 1, p157-179, 23p
Database: Applied Science & Technology Source
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PubType: Academic Journal
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      – Type: doi
        Value: 10.1080/0144929X.2025.2512415
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 157
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              Text: Jan2026
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              Y: 2026
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