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Four shades of avoidance: conceptualising and predicting reactive and preventive dimensions of online political microtargeting avoidance.

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Bibliographic Details
Title: Four shades of avoidance: conceptualising and predicting reactive and preventive dimensions of online political microtargeting avoidance.
Authors: Noetzel, Selina1, selina.noetzel@univie.ac.at, Stubenvoll, Marlis2, Binder, Alice1, Matthes, Jörg1
Source: Behaviour & Information Technology; Jan2026, Vol. 45 Issue 1, p157-179, 23p
Database: Applied Science & Technology Source
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ISSN:0144929X
DOI:10.1080/0144929X.2025.2512415