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Brand responses to influencer scandals: An action plan for managers.

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Title: Brand responses to influencer scandals: An action plan for managers.
Authors: Wilson, Matthew1, mattwil@uwindsor.ca, Obilo, Obinna O.2, obilo1o@cmich.edu, Mills, Adam J.3, ajmills@loyno.edu
Source: Business Horizons; Jan2026, Vol. 69 Issue 1, p67-76, 10p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 191267604
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Brand responses to influencer scandals: An action plan for managers.
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  Data: <searchLink fieldCode="AU" term="%22Wilson%2C+Matthew%22">Wilson, Matthew</searchLink><relatesTo>1</relatesTo>, <i>mattwil@uwindsor.ca</i><br /><searchLink fieldCode="AU" term="%22Obilo%2C+Obinna+O%2E%22">Obilo, Obinna O.</searchLink><relatesTo>2</relatesTo>, <i>obilo1o@cmich.edu</i><br /><searchLink fieldCode="AU" term="%22Mills%2C+Adam+J%2E%22">Mills, Adam J.</searchLink><relatesTo>3</relatesTo>, <i>ajmills@loyno.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Business+Horizons%22">Business Horizons</searchLink>; Jan2026, Vol. 69 Issue 1, p67-76, 10p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=191267604
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1016/j.bushor.2024.12.002
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 67
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      – TitleFull: Brand responses to influencer scandals: An action plan for managers.
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            NameFull: Obilo, Obinna O.
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              Text: Jan2026
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              Y: 2026
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