Brand responses to influencer scandals: An action plan for managers.
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| Title: | Brand responses to influencer scandals: An action plan for managers. |
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| Authors: | Wilson, Matthew1, mattwil@uwindsor.ca, Obilo, Obinna O.2, obilo1o@cmich.edu, Mills, Adam J.3, ajmills@loyno.edu |
| Source: | Business Horizons; Jan2026, Vol. 69 Issue 1, p67-76, 10p |
| Database: | Applied Science & Technology Source |
| ISSN: | 00076813 |
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| DOI: | 10.1016/j.bushor.2024.12.002 |
