Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges.
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| Title: | Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges. |
|---|---|
| Authors: | Mohammad, Anber Abraheem Shlash1, mohammad197119@yahoo.com, Mohammad, Suleiman Ibrahim2,3, dr_sliman@yahoo.com, Vasudevan, Asokan4,5, asokan.vasudevan@newinti.edu.my, Alenazi, Sultan Alaswad6, sultanalenazi1981@yahoo.com, Hussain, Zahid7, Zahidhussain9341@gmail.com, Awad, Abdelrehim8, aawad@ub.edu.sa, Hamed, Adam Ahmed Musa9, aamusa@ub.edu.sa, Mahmoud, Muhanad8, mamukhtar@ub.edu.sa |
| Source: | Discover Artificial Intelligence; 1/9/2026, Vol. 6 Issue 1, p1-18, 18p |
| Database: | Applied Science & Technology Source |
| FullText | Text: Availability: 0 |
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| Header | DbId: aci DbLabel: Applied Science & Technology Source An: 191452983 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=191452983 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s44163-025-00830-8 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 18 StartPage: 1 Titles: – TitleFull: Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Mohammad, Anber Abraheem Shlash – PersonEntity: Name: NameFull: Mohammad, Suleiman Ibrahim – PersonEntity: Name: NameFull: Vasudevan, Asokan – PersonEntity: Name: NameFull: Alenazi, Sultan Alaswad – PersonEntity: Name: NameFull: Hussain, Zahid – PersonEntity: Name: NameFull: Awad, Abdelrehim – PersonEntity: Name: NameFull: Hamed, Adam Ahmed Musa – PersonEntity: Name: NameFull: Mahmoud, Muhanad IsPartOfRelationships: – BibEntity: Dates: – D: 09 M: 01 Text: 1/9/2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 27310809 Numbering: – Type: volume Value: 6 – Type: issue Value: 1 Titles: – TitleFull: Discover Artificial Intelligence Type: main |
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