Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges.

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Title: Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges.
Authors: Mohammad, Anber Abraheem Shlash1, mohammad197119@yahoo.com, Mohammad, Suleiman Ibrahim2,3, dr_sliman@yahoo.com, Vasudevan, Asokan4,5, asokan.vasudevan@newinti.edu.my, Alenazi, Sultan Alaswad6, sultanalenazi1981@yahoo.com, Hussain, Zahid7, Zahidhussain9341@gmail.com, Awad, Abdelrehim8, aawad@ub.edu.sa, Hamed, Adam Ahmed Musa9, aamusa@ub.edu.sa, Mahmoud, Muhanad8, mamukhtar@ub.edu.sa
Source: Discover Artificial Intelligence; 1/9/2026, Vol. 6 Issue 1, p1-18, 18p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 191452983
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="AU" term="%22Mohammad%2C+Anber+Abraheem+Shlash%22">Mohammad, Anber Abraheem Shlash</searchLink><relatesTo>1</relatesTo>, <i>mohammad197119@yahoo.com</i><br /><searchLink fieldCode="AU" term="%22Mohammad%2C+Suleiman+Ibrahim%22">Mohammad, Suleiman Ibrahim</searchLink><relatesTo>2,3</relatesTo>, <i>dr_sliman@yahoo.com</i><br /><searchLink fieldCode="AU" term="%22Vasudevan%2C+Asokan%22">Vasudevan, Asokan</searchLink><relatesTo>4,5</relatesTo>, <i>asokan.vasudevan@newinti.edu.my</i><br /><searchLink fieldCode="AU" term="%22Alenazi%2C+Sultan+Alaswad%22">Alenazi, Sultan Alaswad</searchLink><relatesTo>6</relatesTo>, <i>sultanalenazi1981@yahoo.com</i><br /><searchLink fieldCode="AU" term="%22Hussain%2C+Zahid%22">Hussain, Zahid</searchLink><relatesTo>7</relatesTo>, <i>Zahidhussain9341@gmail.com</i><br /><searchLink fieldCode="AU" term="%22Awad%2C+Abdelrehim%22">Awad, Abdelrehim</searchLink><relatesTo>8</relatesTo>, <i>aawad@ub.edu.sa</i><br /><searchLink fieldCode="AU" term="%22Hamed%2C+Adam+Ahmed+Musa%22">Hamed, Adam Ahmed Musa</searchLink><relatesTo>9</relatesTo>, <i>aamusa@ub.edu.sa</i><br /><searchLink fieldCode="AU" term="%22Mahmoud%2C+Muhanad%22">Mahmoud, Muhanad</searchLink><relatesTo>8</relatesTo>, <i>mamukhtar@ub.edu.sa</i>
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  Data: <searchLink fieldCode="JN" term="%22Discover+Artificial+Intelligence%22">Discover Artificial Intelligence</searchLink>; 1/9/2026, Vol. 6 Issue 1, p1-18, 18p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=191452983
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        Value: 10.1007/s44163-025-00830-8
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        Text: English
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              Text: 1/9/2026
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              Y: 2026
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