Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges. - Mohammad, Anber Abraheem Shlash; Mohammad, Suleiman Ibrahim; Vasudevan, Asokan; Alenazi, Sultan Alaswad; Hussain, Zahid; Awad, Abdelrehim; Hamed, Adam Ahmed Musa; Mahmoud, Muhanad (Discover Artificial Intelligence, 2026)