APA (7th ed.) Citation

Chai, S., Chang, Y., & Li, Y. (2026). OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE. Journal of Electronic Commerce Research, 27(3), 287.

Chicago Style (17th ed.) Citation

Chai, Shaowei, Yaping Chang, and You Li. "OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE." Journal of Electronic Commerce Research 27, no. 3 (2026): 287.

MLA (9th ed.) Citation

Chai, Shaowei, et al. "OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE." Journal of Electronic Commerce Research, vol. 27, no. 3, 2026, p. 287.