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OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE.

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Title: OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE.
Authors: Chai, Shaowei1, chrischai@hust.edu.cn, Chang, Yaping1, cypnew@163.com, Li, You2, liyouapril@foxmail.com
Source: Journal of Electronic Commerce Research; 2026, Vol. 27 Issue 3, p287-311, 25p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
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PubType: Academic Journal
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  Data: OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE.
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  Data: <searchLink fieldCode="AU" term="%22Chai%2C+Shaowei%22">Chai, Shaowei</searchLink><relatesTo>1</relatesTo>, <i>chrischai@hust.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Chang%2C+Yaping%22">Chang, Yaping</searchLink><relatesTo>1</relatesTo>, <i>cypnew@163.com</i><br /><searchLink fieldCode="AU" term="%22Li%2C+You%22">Li, You</searchLink><relatesTo>2</relatesTo>, <i>liyouapril@foxmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Electronic+Commerce+Research%22">Journal of Electronic Commerce Research</searchLink>; 2026, Vol. 27 Issue 3, p287-311, 25p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=193019703
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 25
        StartPage: 287
    Titles:
      – TitleFull: OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Chai, Shaowei
      – PersonEntity:
          Name:
            NameFull: Chang, Yaping
      – PersonEntity:
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            NameFull: Li, You
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          Dates:
            – D: 01
              M: 07
              Text: 2026
              Type: published
              Y: 2026
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              Value: 27
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              Value: 3
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            – TitleFull: Journal of Electronic Commerce Research
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