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Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion.

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Bibliographic Details
Title:	Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion.
Authors:	Liu, Xiaochen¹, Ma, Tianyang², mp2403013@stu.nau.edu.cn, Han, Qianqian^1,2, Yang, Qiang²
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p106, 25p
Database:	Applied Science & Technology Source
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Description
ISSN:	07181876
DOI:	10.3390/jtaer21040106