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Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion.

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Title: Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion.
Authors: Liu, Xiaochen1, Ma, Tianyang2, mp2403013@stu.nau.edu.cn, Han, Qianqian1,2, Yang, Qiang2
Source: Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p106, 25p
Database: Applied Science & Technology Source
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  Data: Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion.
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      – Type: doi
        Value: 10.3390/jtaer21040106
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 106
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      – TitleFull: Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion.
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            NameFull: Liu, Xiaochen
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            NameFull: Ma, Tianyang
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            NameFull: Han, Qianqian
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            – D: 01
              M: 04
              Text: Apr2026
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              Y: 2026
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              Value: 21
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