Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion.
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| Title: | Beyond Words: How Streamers' Dynamic Nonverbal Cues Increase Consumer Purchase Behavior Through Viewer Immersion. |
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| Authors: | Liu, Xiaochen1, Ma, Tianyang2, mp2403013@stu.nau.edu.cn, Han, Qianqian1,2, Yang, Qiang2 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p106, 25p |
| Database: | Applied Science & Technology Source |
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