APA (7th ed.) Citation

Tran, A. V., & Khoa, B. T. (2026). The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion. Journal of Theoretical & Applied Electronic Commerce Research, 21(5), 132. https://doi.org/10.3390/jtaer21050132

Chicago Style (17th ed.) Citation

Tran, Anh Viet, and Bui Thanh Khoa. "The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 5 (2026): 132. https://doi.org/10.3390/jtaer21050132.

MLA (9th ed.) Citation

Tran, Anh Viet, and Bui Thanh Khoa. "The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 5, 2026, p. 132, https://doi.org/10.3390/jtaer21050132.