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The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion.

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Title: The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion.
Authors: Tran, Anh Viet1, Khoa, Bui Thanh2, buithanhkhoa@iuh.edu.vn
Source: Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p132, 24p
Database: Applied Science & Technology Source
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  Data: The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion.
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        Value: 10.3390/jtaer21050132
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        Text: English
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        PageCount: 24
        StartPage: 132
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      – TitleFull: The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion.
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              Text: May2026
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              Y: 2026
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