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From Experience to Advocacy: The Role of Outcome Expectations in Driving Brand Evangelism.

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Title: From Experience to Advocacy: The Role of Outcome Expectations in Driving Brand Evangelism.
Authors: Narangajavana-Kaosiri, Yeamduan1, Narangajavana, Yeamdao2, nyeamdao@wu.ac.th, Sanz-Blas, Silvia1,3, Garrigos-Simon, Fernando J.1,3
Source: Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p145, 21p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer21050145
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        Text: English
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              Text: May2026
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