From Experience to Advocacy: The Role of Outcome Expectations in Driving Brand Evangelism.
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| Title: | From Experience to Advocacy: The Role of Outcome Expectations in Driving Brand Evangelism. |
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| Authors: | Narangajavana-Kaosiri, Yeamduan1, Narangajavana, Yeamdao2, nyeamdao@wu.ac.th, Sanz-Blas, Silvia1,3, Garrigos-Simon, Fernando J.1,3 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p145, 21p |
| Database: | Applied Science & Technology Source |
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