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UNDERSTANDING HOW AND WHEN GAMIFICATION LEADS TO ONLINE SHOPPING: A NUDGE PERSPECTIVE.

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Title: UNDERSTANDING HOW AND WHEN GAMIFICATION LEADS TO ONLINE SHOPPING: A NUDGE PERSPECTIVE.
Authors: Wang, Nan1, nanwang@whu.edu.cn, Peng, Yuxing1, 2019302170019@whu.edu.cn, Sun, Yongqiang1, sunyq@whu.edu.cn
Source: Journal of Electronic Commerce Research; 2026, Vol. 27 Issue 4, p351-372, 22p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 194829717
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: UNDERSTANDING HOW AND WHEN GAMIFICATION LEADS TO ONLINE SHOPPING: A NUDGE PERSPECTIVE.
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  Data: <searchLink fieldCode="AU" term="%22Wang%2C+Nan%22">Wang, Nan</searchLink><relatesTo>1</relatesTo>, <i>nanwang@whu.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Peng%2C+Yuxing%22">Peng, Yuxing</searchLink><relatesTo>1</relatesTo>, <i>2019302170019@whu.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Sun%2C+Yongqiang%22">Sun, Yongqiang</searchLink><relatesTo>1</relatesTo>, <i>sunyq@whu.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Electronic+Commerce+Research%22">Journal of Electronic Commerce Research</searchLink>; 2026, Vol. 27 Issue 4, p351-372, 22p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=194829717
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 22
        StartPage: 351
    Titles:
      – TitleFull: UNDERSTANDING HOW AND WHEN GAMIFICATION LEADS TO ONLINE SHOPPING: A NUDGE PERSPECTIVE.
        Type: main
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            NameFull: Wang, Nan
      – PersonEntity:
          Name:
            NameFull: Peng, Yuxing
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            NameFull: Sun, Yongqiang
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            – D: 01
              M: 10
              Text: 2026
              Type: published
              Y: 2026
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              Value: 27
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            – TitleFull: Journal of Electronic Commerce Research
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