APA (7th ed.) Citation

Guo, W., Liu, Y., Wu, B., & Deng, X. (2026). Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms. Journal of Theoretical & Applied Electronic Commerce Research, 21(6), 160. https://doi.org/10.3390/jtaer21060160

Chicago Style (17th ed.) Citation

Guo, Wenqiu, Yenchen Liu, Banggang Wu, and Xiaoyu Deng. "Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 6 (2026): 160. https://doi.org/10.3390/jtaer21060160.

MLA (9th ed.) Citation

Guo, Wenqiu, et al. "Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 6, 2026, p. 160, https://doi.org/10.3390/jtaer21060160.