Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms.

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Bibliographic Details
Title: Are You Ready for Human-like AI Service Agents: Consumers' Willingness to Use Substitute Versus Assist AI on OTA Platforms.
Authors: Guo, Wenqiu1, Liu, Yenchen2, Wu, Banggang3, Deng, Xiaoyu4, dengxy@btbu.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p160, 19p
Database: Applied Science & Technology Source
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