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Digital Marketing Practices as Drivers of Organizational Culture Change During Second-Generation Succession in Family Firms.

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Title: Digital Marketing Practices as Drivers of Organizational Culture Change During Second-Generation Succession in Family Firms.
Authors: Dobele, Maija1, Prilucka, Jelizaveta1,2, Söilen, Klaus Solberg1,2, klaus.solberg_soilen@hh.se
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p162, 18p
Database: Applied Science & Technology Source
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PubType: Academic Journal
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  Data: Digital Marketing Practices as Drivers of Organizational Culture Change During Second-Generation Succession in Family Firms.
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        Value: 10.3390/jtaer21060162
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 162
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      – TitleFull: Digital Marketing Practices as Drivers of Organizational Culture Change During Second-Generation Succession in Family Firms.
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            NameFull: Dobele, Maija
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            – D: 01
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              Text: Jun2026
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              Y: 2026
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              Value: 21
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