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Digital Marketing Practices as Drivers of Organizational Culture Change During Second-Generation Succession in Family Firms.

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Bibliographic Details
Title: Digital Marketing Practices as Drivers of Organizational Culture Change During Second-Generation Succession in Family Firms.
Authors: Dobele, Maija1, Prilucka, Jelizaveta1,2, Söilen, Klaus Solberg1,2, klaus.solberg_soilen@hh.se
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p162, 18p
Database: Applied Science & Technology Source
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ISSN:07181876
DOI:10.3390/jtaer21060162