APA (7th ed.) Citation

Liu, R., Osman, S., Sabri, M. F., & Jaafar, N. A. A. (2026). Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective. Journal of Theoretical & Applied Electronic Commerce Research, 21(7), 226. https://doi.org/10.3390/jtaer21070226

Chicago Style (17th ed.) Citation

Liu, Rulan, Syuhaily Osman, Mohamad Fazli Sabri, and Nur Aqilah Amalina Jaafar. "Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 7 (2026): 226. https://doi.org/10.3390/jtaer21070226.

MLA (9th ed.) Citation

Liu, Rulan, et al. "Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 7, 2026, p. 226, https://doi.org/10.3390/jtaer21070226.