Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective.
Saved in:
| Title: | Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective. |
|---|---|
| Authors: | Liu, Rulan1, liurulan1206@gmail.com, Osman, Syuhaily1, Sabri, Mohamad Fazli1, Jaafar, Nur Aqilah Amalina1 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Jul2026, Vol. 21 Issue 7, p226, 27p |
| Database: | Applied Science & Technology Source |
|
Full text is not displayed to guests.
Login for full access.
|
|
| ISSN: | 07181876 |
|---|---|
| DOI: | 10.3390/jtaer21070226 |
