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Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective.

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Title: Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective.
Authors: Liu, Rulan1, liurulan1206@gmail.com, Osman, Syuhaily1, Sabri, Mohamad Fazli1, Jaafar, Nur Aqilah Amalina1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jul2026, Vol. 21 Issue 7, p226, 27p
Database: Applied Science & Technology Source
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DbLabel: Applied Science & Technology Source
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PubType: Academic Journal
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  Data: Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>; Jul2026, Vol. 21 Issue 7, p226, 27p
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        Value: 10.3390/jtaer21070226
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        Text: English
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      – TitleFull: Persuasion Cues and Consumer Engagement in Food Influencer Short-Form Videos: An ELM–COBRA Perspective.
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              Text: Jul2026
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              Y: 2026
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