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The Impact of the Brand in the Success of a Mobile Game: Comparative Analysis of Three Mobile J2ME Racing Games.

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Bibliographic Details
Title: The Impact of the Brand in the Success of a Mobile Game: Comparative Analysis of Three Mobile J2ME Racing Games.
Authors: Stenbacka, Björn1, bjorn@sportstelecom.com
Source: Computers in Entertainment; Mar2008, Vol. 5 Issue 4, Special section p1-15, 15p, 2 Color Photographs, 4 Diagrams, 7 Charts, 1 Graph
Database: Applied Science & Technology Source
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DbLabel: Applied Science & Technology Source
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  Data: The Impact of the Brand in the Success of a Mobile Game: Comparative Analysis of Three Mobile J2ME Racing Games.
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  Data: <searchLink fieldCode="JN" term="%22Computers+in+Entertainment%22">Computers in Entertainment</searchLink>; Mar2008, Vol. 5 Issue 4, Special section p1-15, 15p, 2 Color Photographs, 4 Diagrams, 7 Charts, 1 Graph
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        Value: 10.1145/1324198.1324204
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      – Code: eng
        Text: English
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        PageCount: 15
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      – TitleFull: The Impact of the Brand in the Success of a Mobile Game: Comparative Analysis of Three Mobile J2ME Racing Games.
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              Text: Mar2008
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