APA (7th ed.) Citation

Burger, H. G. (1956). There's a new spark in match book medium. Advertising Agency Magazine, 49, 86.

Chicago Style (17th ed.) Citation

Burger, H. G. "There's a New Spark in Match Book Medium." Advertising Agency Magazine 49 (1956): 86.

MLA (9th ed.) Citation

Burger, H. G. "There's a New Spark in Match Book Medium." Advertising Agency Magazine, vol. 49, 1956, p. 86.