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Medial Frontal Activity in Brand-Loyal Consumers: A Behavior and Near-Infrared Ray Study.

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Bibliographic Details
Title: Medial Frontal Activity in Brand-Loyal Consumers: A Behavior and Near-Infrared Ray Study.
Authors: Ching-Hung Lin1, Hsu-Ping Tuan2, Yao-Chu Chiu2
Source: Journal of Neuroscience, Psychology, & Economics; 2010, Vol. 3 Issue 2, p59-73, 15p, 1 Black and White Photograph, 2 Diagrams, 5 Charts, 7 Graphs
Database: Applied Science & Technology Source
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