ELECTRONIC WORD-OF-MOUTH: ANTECEDENTS OF READING CUSTOMER REVIEWS IN ON-LINE OPINION PLATFORMS: A QUANTITATIVE STUDY FROM THE UK MARKET.
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| Title: | ELECTRONIC WORD-OF-MOUTH: ANTECEDENTS OF READING CUSTOMER REVIEWS IN ON-LINE OPINION PLATFORMS: A QUANTITATIVE STUDY FROM THE UK MARKET. |
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| Authors: | Khammash, Marwan1 |
| Source: | Proceedings of the IADIS International Conference on WWW/Internet; Jan2008, p77-84, 8p, 3 Charts |
| Database: | Applied Science & Technology Source |
| Description not available. |
