An investigation into the switching process in retail banking services.
Saved in:
| Title: | An investigation into the switching process in retail banking services. |
|---|---|
| Authors: | Colgate, Mark, Hedge, Rachel |
| Source: | International Journal of Bank Marketing; 2001, Vol. 19 Issue 4/5, p201, 12p, 1 Diagram, 4 Charts |
| Database: | Applied Science & Technology Source |
| ISSN: | 02652323 |
|---|---|
| DOI: | 10.1108/02652320110400888 |
