APA (7th ed.) Citation

Colgate, M., & Alexander, N. (1998). Banks, retailers and their customers: A relationship marketing perspective. International Journal of Bank Marketing, 16(4), 144. https://doi.org/10.1108/02652329810220693

Chicago Style (17th ed.) Citation

Colgate, Mark, and Nicholas Alexander. "Banks, Retailers and Their Customers: A Relationship Marketing Perspective." International Journal of Bank Marketing 16, no. 4 (1998): 144. https://doi.org/10.1108/02652329810220693.

MLA (9th ed.) Citation

Colgate, Mark, and Nicholas Alexander. "Banks, Retailers and Their Customers: A Relationship Marketing Perspective." International Journal of Bank Marketing, vol. 16, no. 4, 1998, p. 144, https://doi.org/10.1108/02652329810220693.