Banks, retailers and their customers: A relationship marketing perspective.
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| Title: | Banks, retailers and their customers: A relationship marketing perspective. |
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| Authors: | Colgate, Mark, Alexander, Nicholas |
| Source: | International Journal of Bank Marketing; 1998, Vol. 16 Issue 4, p144, 9p, 6 Diagrams, 1 Chart |
| Database: | Applied Science & Technology Source |
| ISSN: | 02652323 |
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| DOI: | 10.1108/02652329810220693 |