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Estudio de cambio en la percepción del consumidor de marcas top of mind en el mercado colombiano.

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Title: Estudio de cambio en la percepción del consumidor de marcas top of mind en el mercado colombiano.
Alternate Title: Study on the Change of the Consumer Perception Regarding Top of Mind Brands in the Colombian Market.
Authors: Rodríguez Gutiérrez, Luis Miguel1 lmrodriguezg@unal.edu.co
Source: Revista Poliantea. ene-jun2014, Vol. 10 Issue 18, p113-142. 30p.
Database: Academic Search Ultimate
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  Data: Estudio de cambio en la percepción del consumidor de marcas top of mind en el mercado colombiano.
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  Data: Study on the Change of the Consumer Perception Regarding Top of Mind Brands in the Colombian Market.
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  Data: <searchLink fieldCode="JN" term="%22Revista+Poliantea%22">Revista Poliantea</searchLink>. ene-jun2014, Vol. 10 Issue 18, p113-142. 30p.
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        Text: Spanish
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              Text: ene-jun2014
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