The role of endorsers, framing, and rewards on the effectiveness of dietary supplement advertisements.
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| Title: | The role of endorsers, framing, and rewards on the effectiveness of dietary supplement advertisements. |
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| Authors: | Wu WY (AUTHOR), Linn CT (AUTHOR), Fu CS (AUTHOR), Sukoco BM (AUTHOR) |
| Source: | Journal of Health Communication. Jan2012, Vol. 17 Issue 1, p54-75. 22p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 10810730 |
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