Corporate social marketing: message design to recruit program participants.

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Bibliographic Details
Title: Corporate social marketing: message design to recruit program participants.
Authors: Black DR (AUTHOR), Blue CL (AUTHOR), Coster DC (AUTHOR)
Source: American Journal of Health Behavior. May/Jun2002, Vol. 26 Issue 3, p188-188. 1p.
URL: 6560177
Database: Academic Search Ultimate
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