Mercadeo interno para optimizar la calidad de servicio en la banca universal.

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Title: Mercadeo interno para optimizar la calidad de servicio en la banca universal.
Alternate Title: Internal marketing to enhance the quality of service in universal banking.
Authors: Prieto, Ronald1 ronaldprieto1@hotmail.com, Burgos, Carlos2 c11burgosa@gmail.com, García, Jesús3 Jgarcia60@cuc.edu.co, Rincón, Yanyn4 yanynrincon@gmail.com
Source: Utopia y Praxis Latinoamericana. 2016, Vol. 21 Issue 73, p102-119. 18p.
Database: Academic Search Ultimate
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PubType: Academic Journal
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  Data: Mercadeo interno para optimizar la calidad de servicio en la banca universal.
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  Data: Internal marketing to enhance the quality of service in universal banking.
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  Data: <searchLink fieldCode="AR" term="%22Prieto%2C+Ronald%22">Prieto, Ronald</searchLink><relatesTo>1</relatesTo><i> ronaldprieto1@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Burgos%2C+Carlos%22">Burgos, Carlos</searchLink><relatesTo>2</relatesTo><i> c11burgosa@gmail.com</i><br /><searchLink fieldCode="AR" term="%22García%2C+Jesús%22">García, Jesús</searchLink><relatesTo>3</relatesTo><i> Jgarcia60@cuc.edu.co</i><br /><searchLink fieldCode="AR" term="%22Rincón%2C+Yanyn%22">Rincón, Yanyn</searchLink><relatesTo>4</relatesTo><i> yanynrincon@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Utopia+y+Praxis+Latinoamericana%22">Utopia y Praxis Latinoamericana</searchLink>. 2016, Vol. 21 Issue 73, p102-119. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=115815694
RecordInfo BibRecord:
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      – Code: spa
        Text: Spanish
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        PageCount: 18
        StartPage: 102
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      – TitleFull: Mercadeo interno para optimizar la calidad de servicio en la banca universal.
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            NameFull: Prieto, Ronald
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            NameFull: Burgos, Carlos
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            NameFull: García, Jesús
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              Text: 2016
              Type: published
              Y: 2016
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              Value: 21
            – Type: issue
              Value: 73
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