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El neuromarketing: Una nueva disciplina para la investigación de audiencias y de la opinión pública.

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Title: El neuromarketing: Una nueva disciplina para la investigación de audiencias y de la opinión pública.
Alternate Title: Neuromarketing: A new discipline for audience and public opinion research.
Authors: y Patiño, María Gómez1 mariagp@unizar.es, Bandrés Goldáraz, Elena1 bandres@unizar.es
Source: Icono 14. 2014, Vol. 12 Issue 2, p395-415. 21p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Icono+14%22">Icono 14</searchLink>. 2014, Vol. 12 Issue 2, p395-415. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=116642041
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        Value: 10.7195/ri14.v12i2.666
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      – Code: spa
        Text: Spanish
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