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Cambios en la presentación de los personajes de la publicidad del retail en Chile en un contexto de modificaciones en la lógica de consumo asociadas a transformaciones socioculturales (1997-2013)1.

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Title: Cambios en la presentación de los personajes de la publicidad del retail en Chile en un contexto de modificaciones en la lógica de consumo asociadas a transformaciones socioculturales (1997-2013)1.
Alternate Title: Change on representations within Chilean retail advertisement characters in the context of sociocultural changes and new consumption logic (1997-2013).
Authors: PORATH, WILLIAM1 wporath@uc.cl, VERGARA, ENRIQUE evergaral@uc.cl, GÓMEZ-LORENZINI, PAULINA mpgomezl@uc.cl, LABARCA, CLAUDIA claudialabarca@uc.cl
Source: Comunicación y Sociedad (0188-252X). may-ago2017, Issue 29, p203-225. 23p.
Database: Academic Search Ultimate
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  Data: Cambios en la presentación de los personajes de la publicidad del retail en Chile en un contexto de modificaciones en la lógica de consumo asociadas a transformaciones socioculturales (1997-2013)1.
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  Data: Change on representations within Chilean retail advertisement characters in the context of sociocultural changes and new consumption logic (1997-2013).
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  Data: <searchLink fieldCode="AR" term="%22PORATH%2C+WILLIAM%22">PORATH, WILLIAM</searchLink><relatesTo>1</relatesTo><i> wporath@uc.cl</i><br /><searchLink fieldCode="AR" term="%22VERGARA%2C+ENRIQUE%22">VERGARA, ENRIQUE</searchLink><i> evergaral@uc.cl</i><br /><searchLink fieldCode="AR" term="%22GÓMEZ-LORENZINI%2C+PAULINA%22">GÓMEZ-LORENZINI, PAULINA</searchLink><i> mpgomezl@uc.cl</i><br /><searchLink fieldCode="AR" term="%22LABARCA%2C+CLAUDIA%22">LABARCA, CLAUDIA</searchLink><i> claudialabarca@uc.cl</i>
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=122867179
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        Value: 10.32870/cys.v0i29.5635
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        Text: Spanish
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