Imagen y posicionamiento de marcas en la industria de agroquímicos en Colombia.

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Bibliographic Details
Title: Imagen y posicionamiento de marcas en la industria de agroquímicos en Colombia.
Alternate Title: Image and positioning of brands in agrochemical industry in Colombia.
Imagem e posicionamento de marcas na indústria de agroquímicos na Colômbia.
Authors: Ortegón Cortazar, Leonardo1 lortegon@poligran.edu.co
Source: Revista Lasallista de Investigación. 2017, Vol. 14 Issue 1, p13-28. 16p.
Database: Academic Search Ultimate
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  Data: Imagen y posicionamiento de marcas en la industria de agroquímicos en Colombia.
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  Data: Image and positioning of brands in agrochemical industry in Colombia.<br />Imagem e posicionamento de marcas na indústria de agroquímicos na Colômbia.
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  Data: <searchLink fieldCode="JN" term="%22Revista+Lasallista+de+Investigación%22">Revista Lasallista de Investigación</searchLink>. 2017, Vol. 14 Issue 1, p13-28. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=123746374
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        Value: 10.22507/rli.v14n1a1
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      – Code: spa
        Text: Spanish
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        PageCount: 16
        StartPage: 13
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      – TitleFull: Imagen y posicionamiento de marcas en la industria de agroquímicos en Colombia.
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            NameFull: Ortegón Cortazar, Leonardo
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              Text: 2017
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