Test of "Light" cigarette counter-advertising using a standard test of advertising effectiveness.
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| Title: | Test of "Light" cigarette counter-advertising using a standard test of advertising effectiveness. |
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| Authors: | Shiffman, Saul1 shiffman@pinneyassociatcs.com, Burton, Steven L.2, Pillitteri, Janine L.3, Gitchell, Joe G.4, di Marino, Michael E.4, Sweeney, Christine T.4, Wardle, Paul A.2, Koehler, Gary L.2 |
| Source: | Tobacco Control. Mar2001 Supplement 1, Vol. 10, p33-40. 8p. |
| Database: | Academic Search Ultimate |
| ISSN: | 09644563 |
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| DOI: | 10.1136/tc.10.suppl_1.i33 |
