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Test of "Light" cigarette counter-advertising using a standard test of advertising effectiveness.

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Bibliographic Details
Title: Test of "Light" cigarette counter-advertising using a standard test of advertising effectiveness.
Authors: Shiffman, Saul1 shiffman@pinneyassociatcs.com, Burton, Steven L.2, Pillitteri, Janine L.3, Gitchell, Joe G.4, di Marino, Michael E.4, Sweeney, Christine T.4, Wardle, Paul A.2, Koehler, Gary L.2
Source: Tobacco Control. Mar2001 Supplement 1, Vol. 10, p33-40. 8p.
Database: Academic Search Ultimate
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