View in EDS PDF Full Text

Teoría y estructura de la publicidad. Fundamentos de la comunicación publicitaria.

Saved in:
Bibliographic Details
Title: Teoría y estructura de la publicidad. Fundamentos de la comunicación publicitaria.
Authors: Sanz-Marcos, Paloma
Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. may2018, Vol. 23 Issue 44, p232-234. 3p.
Database: Academic Search Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: asn
DbLabel: Academic Search Ultimate
An: 131499897
AccessLevel: 2
PubType: Review
PubTypeId: review
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Teoría y estructura de la publicidad. Fundamentos de la comunicación publicitaria.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Sanz-Marcos%2C+Paloma%22">Sanz-Marcos, Paloma</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Zer%3A+Journal+of+Communication+Studies+%2F+Revista+de+Estudios+de+Comunicacion+%2F+Komunikazio+Ikasketen+Aldizkaria%22">Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria</searchLink>. may2018, Vol. 23 Issue 44, p232-234. 3p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=131499897
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 3
        StartPage: 232
    Titles:
      – TitleFull: Teoría y estructura de la publicidad. Fundamentos de la comunicación publicitaria.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Sanz-Marcos, Paloma
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 05
              Text: may2018
              Type: published
              Y: 2018
          Identifiers:
            – Type: issn-print
              Value: 11371102
          Numbering:
            – Type: volume
              Value: 23
            – Type: issue
              Value: 44
          Titles:
            – TitleFull: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
              Type: main
ResultId 1