Relación entre marca y el consumidor en las redes sociales: estudio del vínculo afectivo de los jóvenes con dos marcas tecnológicas.
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| Title: | Relación entre marca y el consumidor en las redes sociales: estudio del vínculo afectivo de los jóvenes con dos marcas tecnológicas. |
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| Alternate Title: | The relationship between brand and consumer in social media: study of the affective link of young people with two technological brands. |
| Authors: | Pretel Jiménez, M.1 mapretel.fhm@ceu.es, De Frutos Torres, B.2 belinda.defrutos@hmca.uva.es, Sánchez Valle, M.3 mvalle.fhum@ceu.es |
| Source: | Revista de Comunicación. sep2018, Vol. 17 Issue 2, p229-245. 17p. 1 Diagram, 7 Charts, 5 Graphs. |
| Database: | Academic Search Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: asn DbLabel: Academic Search Ultimate An: 131943026 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=131943026 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.26441/RC17.2-2018-A10 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 17 StartPage: 229 Titles: – TitleFull: Relación entre marca y el consumidor en las redes sociales: estudio del vínculo afectivo de los jóvenes con dos marcas tecnológicas. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Pretel Jiménez, M. – PersonEntity: Name: NameFull: De Frutos Torres, B. – PersonEntity: Name: NameFull: Sánchez Valle, M. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: sep2018 Type: published Y: 2018 Identifiers: – Type: issn-print Value: 16840933 Numbering: – Type: volume Value: 17 – Type: issue Value: 2 Titles: – TitleFull: Revista de Comunicación Type: main |
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