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El rol del Big data como herramienta de comunicación estratégica y construcción de reputación en Chile.

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Title: El rol del Big data como herramienta de comunicación estratégica y construcción de reputación en Chile.
Alternate Title: The role of Big Data as a tool for strategic communication and reputation building in Chile.
O papel do Big Data como ferramenta de comunicação estratégica e construção de reputação no Chile.
Authors: Portales Echeverría, Juan Cristóbal1 juan.portales@uai.cl, Castañeda Alcaíno, Juan2 jcastana@uc.cl
Source: ComHumanitas: Revista Científica de Comunicación. nov/dic2018, Vol. 9 Issue 2, p66-84. 19p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22ComHumanitas%3A+Revista+Científica+de+Comunicación%22">ComHumanitas: Revista Científica de Comunicación</searchLink>. nov/dic2018, Vol. 9 Issue 2, p66-84. 19p.
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        Value: 10.31207/rch.v9i2.166
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        Text: Spanish
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              Text: nov/dic2018
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              Y: 2018
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