Why "Going Negative?" Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes.
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| Title: | Why "Going Negative?" Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes. |
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| Authors: | Nai, Alessandro1 alessandro.nai@sydney.edu.au, Sciarini, Pascal2 |
| Source: | Journal of Political Marketing. Oct-Dec2018, Vol. 17 Issue 4, p382-417. 36p. |
| Database: | Academic Search Ultimate |
| ISSN: | 15377857 |
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| DOI: | 10.1080/15377857.2015.1058310 |
