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Why "Going Negative?" Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes.

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Title: Why "Going Negative?" Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes.
Authors: Nai, Alessandro1 alessandro.nai@sydney.edu.au, Sciarini, Pascal2
Source: Journal of Political Marketing. Oct-Dec2018, Vol. 17 Issue 4, p382-417. 36p.
Database: Academic Search Ultimate
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  Data: Why "Going Negative?" Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Political+Marketing%22">Journal of Political Marketing</searchLink>. Oct-Dec2018, Vol. 17 Issue 4, p382-417. 36p.
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        Value: 10.1080/15377857.2015.1058310
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      – Code: eng
        Text: English
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        PageCount: 36
        StartPage: 382
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      – TitleFull: Why "Going Negative?" Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes.
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              Text: Oct-Dec2018
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              Y: 2018
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