DOES THE INTENSITY OF SEXUAL STIMULI AND FEMINISM INFLUENCE THE ATTITUDES OF CONSUMERS TOWARD SEXUAL APPEALS AND ETHICAL JUDGMENT? AN ECUADORIAN PERSPECTIVE.
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| Title: | DOES THE INTENSITY OF SEXUAL STIMULI AND FEMINISM INFLUENCE THE ATTITUDES OF CONSUMERS TOWARD SEXUAL APPEALS AND ETHICAL JUDGMENT? AN ECUADORIAN PERSPECTIVE. |
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| Alternate Title: | ¿INFLUYE LA INTENSIDAD DE LOS ESTÍMULOS SEXUALES Y EL FEMINISMO EN LAS ACTITUDES DE LOS CONSUMIDORES HACIA LAS APELACIONES SEXUALES Y EL JUICIO ÉTICO? UNA PERSPECTIVA ECUATORIANA. INFLUE A INTESIDADE DOS ESTIMULOS SEXUAIS E O FEMINISMO NAS ATITUDES DOS CONSUMIDORES COM RESPEITO A LAS APELAÇOES SEXUAIS E O JUIZO ETICO? UMA PERSPECTIVA ECUATORIANA. |
| Authors: | Brito-Rhor, María D.1,2 mbrito@usfq.edu.ec, Rodríguez-Herráez, Beatriz1 beatriz.rodriguez@urjc.es, Chachalo-Carvajal, Grace P.2 pchachalo@estud.usfq.edu.ec |
| Source: | Revista de Comunicación de la SEECI. Mar2019, Issue 48, p45-63. 19p. |
| Database: | Academic Search Ultimate |
| ISSN: | 26955156 |
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| DOI: | 10.15198/seeci.2019.48.45-63 |
