DOES THE INTENSITY OF SEXUAL STIMULI AND FEMINISM INFLUENCE THE ATTITUDES OF CONSUMERS TOWARD SEXUAL APPEALS AND ETHICAL JUDGMENT? AN ECUADORIAN PERSPECTIVE. - Brito-Rhor, María D.; Rodríguez-Herráez, Beatriz; Chachalo-Carvajal, Grace P. (Revista de Comunicación de la SEECI, 2019)