View in EDS PDF Full Text

MARKETING VIRAL: MAPEAMENTO DA PRODUÇÃO CIENTÍFICA NA BIBLIOTECA ELETRÔNICA SPELL.

Saved in:
Bibliographic Details
Title: MARKETING VIRAL: MAPEAMENTO DA PRODUÇÃO CIENTÍFICA NA BIBLIOTECA ELETRÔNICA SPELL.
Alternate Title: VIRAL MARKETING: AN ANALYSIS OF SCIENTIFIC PRODUCTION IN THE SPELL ELECTRONIC LIBRARY.
Authors: Eckert, Alex1 alex.eckert@bol.com.br, Thiel, Débora1 dthiel1@ucs.br
Source: Revista Economia & Gestão. Jan-Abr2019, Vol. 18 Issue 52, p4-23. 20p.
Database: Academic Search Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: asn
DbLabel: Academic Search Ultimate
An: 137195202
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: MARKETING VIRAL: MAPEAMENTO DA PRODUÇÃO CIENTÍFICA NA BIBLIOTECA ELETRÔNICA SPELL.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: VIRAL MARKETING: AN ANALYSIS OF SCIENTIFIC PRODUCTION IN THE SPELL ELECTRONIC LIBRARY.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Eckert%2C+Alex%22">Eckert, Alex</searchLink><relatesTo>1</relatesTo><i> alex.eckert@bol.com.br</i><br /><searchLink fieldCode="AR" term="%22Thiel%2C+Débora%22">Thiel, Débora</searchLink><relatesTo>1</relatesTo><i> dthiel1@ucs.br</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Revista+Economia+%26+Gestão%22">Revista Economia & Gestão</searchLink>. Jan-Abr2019, Vol. 18 Issue 52, p4-23. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=137195202
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: por
        Text: Portuguese
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 4
    Titles:
      – TitleFull: MARKETING VIRAL: MAPEAMENTO DA PRODUÇÃO CIENTÍFICA NA BIBLIOTECA ELETRÔNICA SPELL.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Eckert, Alex
      – PersonEntity:
          Name:
            NameFull: Thiel, Débora
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan-Abr2019
              Type: published
              Y: 2019
          Identifiers:
            – Type: issn-print
              Value: 19846606
          Numbering:
            – Type: volume
              Value: 18
            – Type: issue
              Value: 52
          Titles:
            – TitleFull: Revista Economia & Gestão
              Type: main
ResultId 1