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Uso concurrente de elementos gráficos para potenciar la identificación tipológica de un producto a través del envase: estudio de caso en los refrescos de cola.

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Title: Uso concurrente de elementos gráficos para potenciar la identificación tipológica de un producto a través del envase: estudio de caso en los refrescos de cola.
Alternate Title: The concurrent use of graphic elements to strengthen a typological identification of a product through its container: a case study with cola soft-drinks.
Elementu grafikoen baterako erabilera, ontziaren bidez produktu baten identifikazio tipologikoa sustatzeko: kasuen azterketa kola-freskagarrietan.
Authors: Colet Ruz, Jordi1 Jordi.Colet@uab.cat, Entenza Rodríguez, Ana Isabel1
Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. may2019, Vol. 24 Issue 46, p53-69. 17p.
Database: Academic Search Ultimate
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  Data: Uso concurrente de elementos gráficos para potenciar la identificación tipológica de un producto a través del envase: estudio de caso en los refrescos de cola.
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  Data: The concurrent use of graphic elements to strengthen a typological identification of a product through its container: a case study with cola soft-drinks.<br />Elementu grafikoen baterako erabilera, ontziaren bidez produktu baten identifikazio tipologikoa sustatzeko: kasuen azterketa kola-freskagarrietan.
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        Value: 10.1387/zer.20265
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      – Code: spa
        Text: Spanish
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        PageCount: 17
        StartPage: 53
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      – TitleFull: Uso concurrente de elementos gráficos para potenciar la identificación tipológica de un producto a través del envase: estudio de caso en los refrescos de cola.
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            NameFull: Colet Ruz, Jordi
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              Text: may2019
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              Y: 2019
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              Value: 11371102
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              Value: 24
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              Value: 46
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            – TitleFull: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
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