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A CONTRIBUIÇÃO DA PROPAGANDA BOCA A BOCA TRADICIONAL E ELETRÔNICA NO AMBIENTE DE MARKETING.

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Title: A CONTRIBUIÇÃO DA PROPAGANDA BOCA A BOCA TRADICIONAL E ELETRÔNICA NO AMBIENTE DE MARKETING.
Alternate Title: EFFECTS OF TRADITIONAL AND ELECTRONIC WORD-OF-MOUTH IN THE MARKETING ENVIRONMENT.
Authors: Eckert, Alex1,2,3 aeckert@ucs.br
Source: Revista Interdisciplinar Científica Aplicada. 2019, Vol. 13 Issue 2, p19-29. 11p.
Database: Academic Search Ultimate
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  Data: A CONTRIBUIÇÃO DA PROPAGANDA BOCA A BOCA TRADICIONAL E ELETRÔNICA NO AMBIENTE DE MARKETING.
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  Data: EFFECTS OF TRADITIONAL AND ELECTRONIC WORD-OF-MOUTH IN THE MARKETING ENVIRONMENT.
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  Data: <searchLink fieldCode="JN" term="%22Revista+Interdisciplinar+Científica+Aplicada%22">Revista Interdisciplinar Científica Aplicada</searchLink>. 2019, Vol. 13 Issue 2, p19-29. 11p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=137636567
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      – Code: por
        Text: Portuguese
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        PageCount: 11
        StartPage: 19
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      – TitleFull: A CONTRIBUIÇÃO DA PROPAGANDA BOCA A BOCA TRADICIONAL E ELETRÔNICA NO AMBIENTE DE MARKETING.
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